16 Oct 14
8 notes
5 days ago

So how soon is too soon to start getting hyped for Pacific Rim 2?

13 Oct 14
362,903 notes
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urulokid:

millika:

Who’s Alex?
Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.

Actually, I’ve studied design and advertising, and I can tell you that the reason people would look at this and immediately assume Alex is the boy is because, quite simply, the boy is the focal point of the ad.
English-speaking readers’ line of sight goes from left to right and up to down. This ad leads the viewer from the words MEET ALEX etc straight to the boy and then over and down to the girl. I didn’t even notice there was a set of parenthesis with words in them in the ad until I looked the fourth time. 
This is a fallacious confirmation bias, as anyone looking at it will assume Alex is the focal point (i.e. The Boy) and then if they’re perceptive they’ll notice the words at the bottom. Aha! Those damn gender stereotypes gotcha again! Except no, because the ad literally forces you to read it as “Alex is the boy” by the visual language and lines of sight. 
A better ad would have been structured from top to bottom instead of left to right, and wouldn’t have pushed the girl, the real subject of the ad (who, by the way, has been VISUALLY PUSHED OUT OF HER RIGHTFUL SPACE ON THE AD BY HER BROTHER) off to the corner as far away from her identifiers as possible. 
Here, I’ll make you a better ad.

Bam. Shitty stock photo but you get the point. If anyone sees this and assumes Alex is the boy, they don’t have the the ad layout to use as an excuse for their internalized gender shittery. Likewise, the ad isn’t actively trying to make you read it a certain way and THEN making you feel guilty for interpreting it the way they designed it to be. 

urulokid:

millika:

Who’s Alex?

Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.

Actually, I’ve studied design and advertising, and I can tell you that the reason people would look at this and immediately assume Alex is the boy is because, quite simply, the boy is the focal point of the ad.

English-speaking readers’ line of sight goes from left to right and up to down. This ad leads the viewer from the words MEET ALEX etc straight to the boy and then over and down to the girl. I didn’t even notice there was a set of parenthesis with words in them in the ad until I looked the fourth time. 

This is a fallacious confirmation bias, as anyone looking at it will assume Alex is the focal point (i.e. The Boy) and then if they’re perceptive they’ll notice the words at the bottom. Aha! Those damn gender stereotypes gotcha again! Except no, because the ad literally forces you to read it as “Alex is the boy” by the visual language and lines of sight. 

A better ad would have been structured from top to bottom instead of left to right, and wouldn’t have pushed the girl, the real subject of the ad (who, by the way, has been VISUALLY PUSHED OUT OF HER RIGHTFUL SPACE ON THE AD BY HER BROTHER) off to the corner as far away from her identifiers as possible. 

Here, I’ll make you a better ad.

image

Bam. Shitty stock photo but you get the point. If anyone sees this and assumes Alex is the boy, they don’t have the the ad layout to use as an excuse for their internalized gender shittery. Likewise, the ad isn’t actively trying to make you read it a certain way and THEN making you feel guilty for interpreting it the way they designed it to be. 

(via ghostbong)

22 Sep 14
3,864 notes
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That’s actually a running joke on set. Whenever someone’s like, ‘I don’t understand why my character would do this,’ or, ‘This feels awkward,’ the director — or whoever — will be like, ‘Guys, this is a show about werewolves. Just do it.’
— Ryan Kelley [x] (via korydwen)

(Source: colethewolf, via goddammitstacey)

21 Sep 14
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chelonium:

man, fuck the dark knight rises.

i know it’s kind of weird that that’s what this photoset makes me think of, but bear with me.

because pacific rim’s defining philosophy was really, really positive, right? it was all about people coming together and helping each other and overcoming adversity—and it got criticized for that. there’s nothing dark or edgy about that message, and lately all movies seem to want to do is be dark and edgy.

so take the dark knight rises, all about moral ambiguity and tortured heroes and blah blah blah, where bruce wayne supposedly pulls a heroic sacrifice only to resurface in the end, alive and well and banging catwoman in florence.

man, that was real selfless of you, bruce. real inspiring.

i guess my point is that i’m sick of faux depth through contrived grittiness in a story that doesn’t even have the balls to commit to its ultimate sacrifice ploy. and it’s not just tdrk, much as i pick on it—it’s all those cynical white guy movies that throw angst and drama at the audience hoping some of it sticks, but still dance around any serious loss and never really go for it.

people died in pacific rim. that surprised me. i was expecting a fun, feel good movie, and it was—but major characters died. as they should have. an optimistic and hopeful movie recognized that sacrifice and death are part of this kind of thing. that’s more than a lot of franchises can say.

i dunno, i found it refreshing that death in pacrim wasn’t cheap or off limits or gratuitous. by the end, most of the pilots are gone. that made the rest of the film so much more heavy. it gave context to a movie about giant robots fighting monsters! it was fucking realistic!!

pacific rim may not be dark or edgy, but it’s still got more balls than half the franchises that are.

(Source: msfili, via jaegermasters)

20 Sep 14
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allthingslinguistic:

"The man to my right started telling me about all the ways that the internet is degrading the English language. He brought up Facebook and he said: "to defriend, I mean is that a real word?”. I wanna pause on that question: what makes a word ‘real’?”- Anne Curzan, What makes a word “real”? TEDxUofM [x]

The whole TEDx talk that this is from is very much worth the watch. 

(Source: starberry-cupcake, via thewinterotter)

19 Sep 14
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(Source: sterek, via felicitysmock)

18 Sep 14
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(Source: bedabug, via sonnywortzik)

17 Sep 14
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forte7:

aceshouseofcards:

I’m hooked on drawing this idiot a feeling

Honey. Dance like this for me. Plz.

(via aaceofhearts)

16 Sep 14
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15 Sep 14
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She’s tore up plenty, but she’ll fly true.

(Source: booshmanic, via peterquill)

14 Sep 14
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(Source: ircnpatriot, via aaceofhearts)

13 Sep 14
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roane72:

God DAMN. I’ve gotten so used to seeing lower quality images, the high res stuff is killing me.

(Source: justinripley, via steve-bucky)

12 Sep 14
67,410 notes
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Ohana means family. Family means nobody gets left behind, or forgotten.

(Source: ohanawaii, via aaceofhearts)

11 Sep 14
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10 Sep 14
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